Image Skincare has unveiled a calendar of new events and immersive experiences for 2021.
Virtual Worldwide Launch Party
For 10 years, Image Skincare has been hosting annual Worldwide Launch Parties across the globe. This launch event is its biggest party of the year, where professionals can celebrate, learn and launch innovative new products.
Image Skincare held its first virtual brand celebration for skincare professionals built around an early and exclusive introduction to the company's newest products: ILUMA intense facial illuminator, ILUMA intense brightening exfoliating cleanser and VITAL C hydrating facial mist.
Celebrity Esthetician Partnership/Master Class
The brand established a new partnership with celebrity esthetician Candice Miele, who works with celebrities and fashion models.
On March 4, Miele and Ronert co-hosted a Master Class for editors and influencers to introduce them to Image Skincare's newest products while demonstrating the best ways to use them.
D2C Launch Event
Image Skincare teamed up with Vanderpump Rules star and celebrity mixologist Tom Sandoval to kick off the company's first direct-to-consumer launch event on March 3, giving exclusive access to the brand and introducing the newest products.
Sandoval also hosted a mixology tutorial featuring a custom cocktail he created for Image, infused with antioxidant-forward, skin-loving ingredients.
Image Skincare founder and chairwoman of the board, Janna Ronert said, "2020 turned our industry upside down. So many of our beloved professionals' businesses were completely upended, while our consumers were forced to reinvent their skincare routines under lockdown. Our first instinct was to ask ourselves, How can we best support our user base and equip them with what they need?"
"That's how support and empowerment became the priority for 2021. While we've always integrated annual interactive programs to show our appreciation and dedication to both our professional clients and direct consumers, this year, we challenged ourselves to roll out an entirely new schedule of programs. What we planned is designed to provide even more robust education and truly dynamic resources that directly empower consumers and pros to level up their skincare acumen, either for themselves or their clients," added Ronert.