Innovations in Anti-Aging Products Give Facial Care a Lift in Brazil


Facial care products are set to experience the highest growth in the Brazilian skin care sector up to 2017, according to a new report by market research firm Canadean.

The Brazilian skin care sector has performed well over the last few years, with growth that is expected to continue to 2017. A value CAGR of 11.4%, although healthy, keeps skin care out of the top five health and beauty sectors in Brazil for 2012 to 2017. Volumes will grow at a CAGR of 9.4%.

Body care held the largest share of the sector in 2012, with value and volume shares of 50.2% and 49%, respectively. However, an aging population and the rising popularity of anti-aging products will push facial care to show the most growth of the sector. Facial care value and volume will grow at a CAGR of 12.4% and 10.4%, respectively, to 2017.

Illustrating Brazilians’ preference for a natural look, makeup remover took the lowest share of the sector in 2012, with a value share of 1.9% and volume share of 1.7%. However, it is hand care that will display the lowest growth of the sector over the next five years, with a value CAGR of 9.6% and volume CAGR of 8.4% to 2017.

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