Infinity Sun has launched Glow Boxes to help salons and spas continue serving their clients during forced closures relating to the COVID-19 pandemic. When Infinity Sun founder and CEO Veronique Munro saw the spa industry experiencing impact from the coronavirus, she sprang to action to help these businesses continue to operate in the new “normal” through the introduction of Glow Boxes.
Glow Boxes include assortments of the company’s luxury self-tanning and skin care products that businesses can then offer to clients to generate income. Included, as part of the Glow Box program, are marketing materials, like suggested email messages and social media posts, to simplify business owners’ outreach efforts to clients.
The boxes can be ordered wholesale by business owners, who, in turn, sell to their clients at retail prices. Infinity Sun then drop-ships the products directly.
Based on the size of the global self-tanning products market, the demand is likely to be high, but the company believes there is a more important––and more human––reason why Glow Boxes will be a hit.
The boxes come in three varieties and include:
- Signature Glow: Glow on The Go Sunless Tanning mist, Exfoliating body masque & Hydrating serum
- Glow-Luxe: Glow on The Go Sunless Tanning mist, Hydrating serum, Dolce Dust finishing powder & Applicator Brush
- Ultimate Glow: Glow on The Go Sunless Tanning mist, Exfoliating body masque & Hydrating serum, Dolce Dust finishing powder & Applicator Brush, Tanning mitt, Exfoliate mitt and back applicator.
“Our communities want to support small businesses and this is an excellent way to do that,” Munro said. “Not only can consumers keep up their tanning regimen with high quality products they can trust, they are helping the people they enjoy doing business with to generate income until this health emergency passes. Infinity Sun wants to give a helping hand to the small business owners in our industry affected by this crisis who want nothing more than to be able to serve their clients and support their families. We hope Glow Boxes play a role in helping them to do that.”
“Veronique Munro is a real trailblazer in the sunless tanning industry and I am so excited about the Glow Box program,” Ashley Brunner, owner of Natural Glo Boutique, said. “Being able to offer these products to my customers and the financial assistance this will provide is such a great opportunity.”