Tenured Fortune 500 executive Yogi Jashnani has joined Ideal Image MedSpa’s executive leadership team as the new CCO.
Jashnani comes to Ideal Image MedSpa from Advance Auto Parts, where he was the chief marketing officer. In this role, he was responsible for all aspects of marketing, marketing technology, digital product development and Advance’s e-commerce profit and loss.
Prior to joining Advance, Jashnani spent over a decade at Capital One, where he was responsible for digital marketing and analytics for Capital One’s consumer and small business credit card divisions, with a focus on lead generation, direct marketing and customer acquisition.
During his time with Capital One, he specialized in business strategy development and pushed industry boundaries to establish practices in areas like customer-focused design, marketing technology, machine learning and agile methodology.
As Ideal Image’s new CCO, Jashnani will be responsible for transforming customer-focused touchpoints, further evolving marketing with a focus on digital, and enhancing the company’s internal technological solutions. His appointment will continue to accelerate sales and profit growth, support the company’s store footprint expansion and maximize its digital presence.
“[Jashnani] comes to our team with extensive experience and expertise in the fields of marketing, customer centric insights and technology solutions,” said Ideal Image MedSpa CEO David Prokupek. “He brings invaluable insight that will accelerate our company’s revenue growth and reposition the MedSpa category, making it more accessible to real people looking to achieve natural-looking results helping them look and feel their best.”