We’re now halfway through Skin Cancer Awareness Month, a tradition that’s been imbued with education on sun safety and reminders for screenings since 1995. Decades later, with sun care being a staple in most skin care routines, brands are putting their bucks where bodies are under the sun. La Roche-Posay is one, seen at Miami Racing Fan Fest on May 3 and 4, 2025. While on site, the company, well-known for its clinically approved approach to skin care, conducted free skin cancer screenings with dermatologists present, and offered sunscreen samples in anticipation of Melanoma Monday. La Roche-Posay has been a long-standing leader in the fight against skin cancer with its expertise in UV protection, its dedication to raising sun care as a national health matter and its annual SOS - Save Our Skin campaign.
Skin Cancer in 2025
As of 2025, it’s expected that more than 104,000 new cases of melanoma will arise, and more than 8,000 people are expected to die from the deadliest form of skin cancer. With the number of incidences in skin cancer increasing due to tanning bed use, increased sun exposure during vacation get-aways and a surprising decrease in sunscreen use despite the Korean sunscreen craze, educational initiatives are ramping up their momentum through brand reach. Glowbar, a business that focuses on simplifying the process of getting facials by focusing on effective, custom plans without add-ons or full spa menus, is partnered with the Melanoma Research Foundation (MRF) to promote the importance of daily sunscreen use and sun safety. Pierre Fabre is another example, the pharmaceutical and cosmetics company having their own initiative, "United Against Skin Cancers", which focuses on prevention, treatment and support to those affected.
Estheticians and Skin Cancer
Estheticians, spa owners and other wellness professionals have their own crucial role to play when it comes to preventing skin cancer. As trusted skin care professionals, educating clients on potential risk factors can go a long way. Things like prolonged sun exposure, a heavy sunburn history, frequent tanning bed use and having a family history of skin cancer are all things clients should be cognizant of. For clients who have or are suspected to have skin cancer, it’s a good idea to work collaboratively with dermatologists so that a comprehensive plan for care and support can be understood by everyone involved, especially when it comes to those who are undergoing cancer treatments, and those in remission.
**It's important to check your state's guidelines for any additional oncology-related licensure and/or certifications before working with current or former cancer patients.
