emerginC is growing its “Buy One, Plant One” initiative by partnering with global reforestation platform, Veritree. Reforestation is crucial for eliminating greenhouse gas (GHG) emissions, particularly carbon dioxide (CO2), as trees and plants can isolate and absorb CO2, preventing it from staying in the atmosphere, which is important for sustainability efforts, seeing as GHG emissions are the leading driver of climate change. In slowing down the rising global temperature, we can lower the severity and frequency of heatwaves, rising sea levels and wildfires, which have been battering vulnerable communities more fervently in recent years. A healthier planet means healthier people, as we can only be as good as the air we breathe, the food we grow and the water we drink.
emerginC’s New “Buy One, Plant One”
emerginC, found at Mandarin Oriental New York, Miraval and other prestigious spas, is leveraging its partnership with a technology-driven leader in reforestation projects worldwide to launch its “Buy One, Plant One” initiative into the next phase of its evolution, ringing in a significant new era for the brand itself. Originally partnered with Plant-It 2020, this new partnership with Veritree is demonstrative of emerginC’s growth in transparency, traceability and measurable impact.
Veritree brings advanced tools and a three-step verification process that allows every planting session to be tracked, verified and monitored for more accurate survivability rates. “This next chapter reflects our continued commitment to meaningful, measurable impact for people and the planet,” says Ian Lirenman, founder and CEO of emerginC.
Reducing Waste, One Product at a Time
For every product emerginC sells, the brand diverts roughly 4 ounces of plastic from waterways through the support of water management infrastructure, beach cleanups and community education along the coast. emerginC is well-renowned for its safe and effective vitamin C products, like its luxurious creams that protect against sun damage and renew skin. emerginC also focuses on specific skin needs, and is offering 10% off first purchases upon signing up for emails.
