Phorest Salon Software has launched a new brand identity. The new look is reflective of the growing technology company, as it continues serving the professional beauty industry and speaking directly to its spa and salon partners.
In addition, Phorest recently made two new appointments to its Board of Directors: Paolo Braguzzi, former CEO of Davines Group; and Janna Ronert, founder and former CEO of Image Skincare.
To celebrate the rebrand, Phorest is launching The Phorest Growth Fund in March 2022. Phorest will deposit $250,000 into a fund that will be available to Phorest partners all over the world, distributed on a case-by-case basis to spas and salons that need a financial stepping stone to facilitate the next phase of their growth.
Phorest now serves more than 8,500 professional beauty businesses globally in 10 regions. The company continues to launch into new regions and is focused on using emerging technologies to remain agile and flexible to meet customers’ needs and demands. Its software solution features a full suite of sophisticated marketing and reporting tools.