Beauty and wellness continues to evolve for the next generation, and the proof is in the captivating health and skin care on display at the biannual Natural Products Expo. Some trends focus on combining traditional knowledge with modern ways, taking a look at what we miss when it comes to self-care, regenerative farming, a new quest with plant-powered ingredients and so much more.
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Beauty and wellness continues to evolve for the next generation, and the proof is in the captivating health and skin care on display at the biannual Natural Products Expo. Some trends focus on combining traditional knowledge with modern ways, taking a look at what we miss when it comes to self-care, regenerative farming, a new quest with plant-powered ingredients and so much more.
Related: 6 Sustainability Trends Shaking Up Natural Cosmetics in 2023
Here are four trends in natural wellness that spa and wellness pros should keep on their radar.
1. The 5 Senses
Plenty of products address the health and wellness of all five senses. Oral care can now whiten teeth and kill germs via food-grade hydrogen peroxide, healing aloe vera and antifungal essential oils.
Microbiome diversity can be addressed with mineral supplements for gut support, face and body spritzes, and even nasal sprays for sinus support.
Self-care for the ears was also on full display, including ear candles, ear cleaners and organic ear oil.
Ayurvedic principles focus on the interconnectedness of life and heart-centered consciousness. Alchemical superfoods, elixirs and other products target the seven chakras.
2. Eco-Friendly Solutions
Sustainability is making its way into all areas, including laundry and home cleaning products. There are offerings powered by vinegar and supercharged by science, plus plant-based cleaners with minimal ingredients that work as eco-friendly solutions.
In addition, many brands are looking to end the need for single-use items by creating objects that replace them. High-quality, reusable products that outlast, outsmart and outperform single-use items will help everyone do their part for the environment together.
Paper is now being formulated from antimicrobial bamboo fiber, making it a renewable paper source and clean experience. These products are made with less chemical processing than tree-based tissue, and bamboo grows to maturity in two years rather than the 30+ years it takes for a single tree.
3. Food as Medicine
Supplements are still booming, especially when it comes to natural minerals, vitamins and herbs.
Some can help women with specific needs like sleep, mood, skin, energy and stress. They combine specific herbs, cannabinoids and adaptogens that help achieve the desired outcome and also help with hormonal balancing.
Natural minerals like herbal calcium can provide immune-boosting and organ-specific support for effective natural healing, and there are even options for kids' wellness, including probiotics, immune core essentials, herbals and more.
Related: Top 5 Buzzing Beauty Supplement Trends for 2023
Nootropic-infused chips and bars support a healthy mind, better mood and boosted energy and focus, thanks to synergistically blended ingredients and adaptogens.
Collagen sparkling tea supports glowing skin, and some functional beverages contain ingredients believed to help fight UV damage. Other healthy actives include carotenoids to fight collagen loss, sea buckthorn for hydration, vitamin C and plenty of omegas.
4. Going Beyond "Clean"
Brands are now working diligently to blend botanical and organic ingredients that are healthy and friendly for the skin, body and planet.
Plant based beauty brands range from nail to skin care, in spa and at home. The range of products provides an effective, naturally derived alternative solution to treat and revitalize hair, skin, nails—you name it.
Related: 10 Botanical Teas for the Skin & Body
Meanwhile, sexual wellness solutions are coming to the fore, with all-natural, vegan, hypoallergenic lubricants and suppositories now on the market for women. Some options contain so few ingredients that they are even edible!
Natural Products Expo West took place March 7-11 in Anaheim, CA, and Natural Products Expo East will be held Sept. 20-23, 2023, in Philadelphia.
Nancy Trent is a writer, speaker, lifelong wellness activist, trend watcher, and founder and president of wellness PR firm Trent & Company. A former journalist for New York Magazine, Trent has written seven books on healthy lifestyles and travels the world speaking at conferences and trade shows. She is a recognized expert in PR, with more than 30 years of experience creating highly successful campaigns.
