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Section: Treatment > Makeup
Industry News
PMU Artist Nilima Lakhani Specializes in Advanced Lip Neutralization and Lip Blush Techniques at O'some Brows
Permanent makeup (PMU) artist Nilima Lakhani brings specialized treatments like dark lip neutralization, lip blushing and lip correction to O’some Brows’ Marietta and Suwanee locations in the Atlanta metro area.
Facial
How To Create Naturally Dimensional Brows
Sometimes, small, meaningful improvements in your client’s brows is the most transformative.
Makeup
All About Eyes
In this article, we’ll explore what you need to know to achieve stunning, high in demand looks. From the essential skin care that lays the perfect foundation to product selection that allows for a long-lasting application, we’ll cover it all.
Trends
"Clean Girl" Named Makeup Trend of the Year
The crowned trend was announced at Beautycon 2024 (Nov. 2-3), where attendees participated in selecting the trend of the year.
Industry News
7 Top Makeup Growth Sectors for 2025
A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.
Makeup
Must-have Tools For Your Makeup Kit
This article will discuss the makeup tools that will help you as a makeup artist for your business and while completing makeup applications.
Makeup
Top Holiday 2024 Makeup Trends
Here are holiday 2024 makeup trends and a few tips on how to achieve that flawless complexion that accompanies the trend.
Facial
Wedding Brows That Wow
See how you can make sure you get your clients brows perfect for their big day.
Ingredients
What’s In Your Makeup: Cosmetic Ingredients To Look For
If you're paying close attention to the ingredients in your skin care, shouldn't you be doing the same with your makeup?
Treatment
Top Tips & Techniques for Prepping Skin for Special Events
We have gathered expert advice from industry professionals on special occasion skin prep, and we are bringing these tips to you.
Makeup
6 Summer Brow and Lash Trends
From innovative application techniques, to bold colors and styles, here is a glimpse into some brow and lash trends we anticipate seeing throughout 2024 and into 2025.
Makeup
The Key to Sweat Proofing Your Makeup
When it comes to getting clients ready for any special occasion, being able to make their makeup sweat proof, or tear proof, is an absolute necessity.
Trends
5 Micro Trends in Beauty & Pro Makeup
While it's not essential to always change up your services to include the latest trends, it can benefit your spa business to capitalize on micro trends that can add to your services and make for catchy marketing.
Polls
The 411 on Extending Your Services into Eyelash Extensions
With eyelash extensions being a popular service, we wanted to know if you're offering it in your spa. Check out what our readers revealed.
Trends
5 Exciting Skin Care Trends to Look Out For
Check out these skin care trends changing the industry including pigmentation regulation, skin hydration and sun protection.
Polls
The Benefit to Offering Makeup Services
Are you offering makeup services in your spa? We think you should be!
Makeup
4 Pro Makeup Trends to Expect to See on the Oscars' Red Carpet
We spoke with Emmy-award winning, celebrity makeup artist and 2024 Oscars Department Head of Makeup, Bruce Grayson, about the top makeup trends we can expect to see both on and off the carpet.
Makeup
The Definition Of Glam Good Lashes: RapidGlam™ Mascserum
Learn 11 facts that define why a mascserum should be in your clients' daily lash routine. RapidGlam’s state-of-the-art formula maximizes the look of natural lashes instantly while soaking the hair in healthy hair ingredients for long term benefits.
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