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Type: Article

Section: Business > MedSpa

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Perfecting Your Staffing

The right staff members can make your job easier than you realize.

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Hiring Practices

To make sure you're adding the right people to your business, having well thought-out hiring practices in place is essential.

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Are You a Mouse or a Rat?

Figuring out whether you are a RAT or one of the MICE will help you determine if success is imminent.

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Growing the Industry with Daphne Christensen

This Des Moines, Iowa, practice manager and director of marketing has found a perfect fit for her skills at Koch Facial Plastic Surgery.

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Clients vs. Patients

Knowing who is a client and who is a patient can help medical professionals provide the best service for both groups of customers.

Promotional flyers and mailers can feature seasonal themes to keep them fresh and intriguing.

Bringing In Promotions

Get patients in the door by offering well-timed and well-thought out promotions.

Physician's assistant Jacqueline Clegg is Schlessinger's right-hand woman, offering her energy and intelligence to staff and patients alike. Photography by Ophir Palmon, Artistic Visions

Joel Schlessinger, MD: Priorities and Passion

Using his book smarts and gut instincts, this dermatologist and cosmetic surgeon is finding career success on his own terms.

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The Physician's Role in a Medical Spa

Branding is a big question when it comes to how a physician fits within a medical spa's marketing plan.

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Creating a Strong Team

Keeping lines of communication open helps your team members know your business expectations.

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Recession-proof Your Practice

History has taught that affordability and quick results are the keys to success during a down economy. How do these fit in to your practice?

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Talking Industry with Rosemarie Hess

Industry involvement is how this practice support staff member helps her business maintain excellence.

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Making a Name for Yourself

Your brand represents a promise about the results you will deliver.

Brochures and takeaway information allow you to stay at the top of patients' minds.

Retaining Current Clients

Learn to develop and employ new strategies to keep afloat in today's economy.

Knowing your audience can help you create marketing materials that specifically target your ideal patient.

Marketing to Make It

Get your practice to the top of the competition with an effective marketing strategy.

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Effective Internal Cross-marketing

Internal cross-marketing between team members in your practice will ensure satisfied patients.

As the father of three daughters, Dayan believes many of the lessons he has learned in his practice have made him a better parent. Photography by Michelle CD Mueller, Michelle CD Mueller Photography

Steven H. Dayan, MD, FACS: A Difference-maker

This top physician's patient-centric approach has led to success and expansion in a variety of fields.

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Practice Marketing, Advertising and PR

Explore the advertising options available for your business.

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Networking, The Client-builder

To keep your practice growing, networking is essential. By getting involved with successful networking groups, developing a defining statement and maintaining the relationships built throughout, you can broaden your business's visibility, marketing and client base at little to no cost.

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