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Consumers are holding the market under more intense scrutiny; they want to know what's in their products, what ingredients are safe and where they come from.

Forever Chemicals in Skin Care: What Every Aesthetic Professional Should Know

Have you been to any of the beauty conferences this year or opened a trade magazine and discovered the surge of marketing claims promoting “clean,” “non-toxic” and “green” skin care products?

Music is a major force in driving aesthetic trends, with the liberating creative license to test the unconventional and uncanny in the popular arena.

Milk Makeup Extends Its Roots in Music and Culture

Milk Makeup announced the next step in its cultural strategy: deepening its presence in music by creating authentic touchpoints with artists who embody fearless self-expression.

The rise of multifunctional solutions means consumers get more bang for their buck. YENSA has a lipstick that lets users harness the powers of hyaluronic acid.

What's in Your Makeup? Hyaluronic Acid and Multifunctional Cosmetics

For as long as I've been putting it on, my makeup routine has always felt separate from my skin care routine.

Pevonia: Effortlessly You

Pevonia: Effortlessly You

Healthy, radiant skin shouldn’t be so complicated.

Pop culture is a major throughline between beauty and entertainment.

KISS x The Summer I Turned Pretty New Limited Nail and Lash Collection

What your clients are watching, could be what they’re wearing.

Gen Z's looking at low-maintenance, natural-looking beauty this summer. Efficacy and efficiency are key, which is where multifunctional solutions reign supreme.

Gen Z’s Summer Love Affair with BYOS’ Peptide Lip Repair

Curious about what the oft-inscrutible Gen Z-ers are keeping in their fanny packs this summer?

Get a long-lasting, seamless hold for brows and edges.

Kylie Jenner Uses göt2b’s Glued 2-in-1 Brow & Edge Gel

Celebrities and influencers are some of the most effective marketers beauty has today, and tastemaker Kylie Jenner hath spoken in her GRWM TikTok last week where she was seen using göt2b’s Glued 2-in-1 Brow & Edge Gel.

National Clean Beauty Day is about promoting products with non-toxic formulas and sustainably sourced ingredients.

YENSA’s Clean Beauty

National Clean Beauty Day just came and went, but for brands committed year-round to non-toxic, sustainably packaged products, like YENSA, it might as well have been just another Wednesday.

The Readers' Choice Awards celebrate the brands leading industry innovation.

The Readers' Choice Awards Are Back!

It's nomination time for Skin Inc.'s Readers Choice Awards. Don't miss your opportunity to nominate your favorite products!

Picture of Lashes By KeraFactor

KeraFactor Takes Hair Growth Knowledge to Lashes

KeraFactor has taken its hair knowledge to the lashes, launching a lash serum that nourishes, strengthens and enhances lashes with advanced technology.

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Lash Spell Nourishing Mascara's Limited Edition Formula Combines Acai Oil, Vitamin C & Tea Extract

The mascara's unique brush applicator ensures precise application, defining and coating lashes for a fuller look.