NEW YORK – Bluemercury, the neighborhood-based luxury beauty retailer, announced a partnership with Flex. The partnership will enable customers to use pre-tax funds on eligible products on Bluemercury.com.
As consumers increasingly blend clinical-grade treatments with professional grade and luxury beauty products, dermatologist-recommended skincare has become part of every day wellness practices. With Flex, Bluemercury is bringing luxury beauty and dermatologist-trusted skincare together withHSA/FSA-eligible products in one destination.
"Skincare is increasingly recognized as part of healthcare when clinically recommended or used to address specific skin conditions," said Sam O'Keefe, CEO of Flex. "Bluemercury is a leader in luxury, results-driven beauty, and we're proud to partner with them on the full HSA/FSA opportunity, from discovery to purchase, so consumers can put pre-tax healthcare dollars toward qualifying products that support skin health."
Customers are now able to use pre-tax healthcare dollars directly at checkout on an assortment of products, including SPF, acne care, eczema care, dandruff care, and post-procedure skincare from skincare and wellness brands such as SkinCeuticals, Augustinus Bader, HigherDOSE, M-61, Therabody, and La Mer. The Flex partnership also enables eligibility for select medical-grade and at-home devices often used to support results from in-office treatments. HSA/FSA-eligible products are easily identifiable on the website.
“As our clients increasingly incorporate dermatologist-recommended skincare into their everyday routines, our focus is on making it easier to discover and purchase clinically backed products,” said Nadia Hassanein, Head of Digital, Technology and Data at Bluemercury. “By integrating Flex directly into our online checkout experience, we’re delivering a more seamless and flexible way for clients to shop for products that support their skin health and wellness goals.”
Customers can select Flex as a payment method and seamlessly use their HSA or FSA card on eligible purchases. Through real-time eligibility verification and optional Letter of Medical Necessity support, customers can use their pre-tax funds with confidence — no post-purchase claims or reimbursement steps required. Additionally, customers can split payments between HSA/FSA funds and a credit or debit card, enabling mixed carts with both eligible and non-eligible items.
