MILAN – Core Biogenesis and Faravelli have partnered to introduce Eye Longevity Shadow. This forward-looking formulation concept explores how biotechnology could transform the future of eye makeup.
Eye shadows have focused on pigment, texture and visual impact for decades. With Eye Longevity Shadow, Core Biogenesis and Faravelli ask a different question: What if eye makeup could care for the delicate eye area while delivering beautiful colour?
Eye Longevity Shadow was developed as a technology showcase for beuaty innovators and demonstrates how modern colour cosmetics can evolve beyond aesthetics. The eye shadow integrates biomimetic growth factor technology with hydrating ingredients and high-performance mineral pigments.
Peauvita, Core Biogenesis' patented Oleosome-EGF technology is at the heart of Eye Longeviry Shadow's formulation. It is a plant-derived biomimetic growth factor platform that is designed to support skin renewal and improve skin quality. The formulation combines Peauvita, hyaluronic acid and lumnious mineral pigments to illustrate how makeup and skincare can converge into a new generation of hybrid beauty products.
"Consumers no longer see makeup and skincare as separate categories," said Tony Abboud, Chief Commercial Officer of Core Biogenesis. "The future of colour cosmetics lies in products that not only create visual impact but also contribute to healthier-looking skin. Eye Longevity Shadow demonstrates how biotechnology can help shape that evolution."
Eye Longevity Shadow reflects a growing trend toward skincare-infused makeup, where scientifically advanced ingredients are incorporated into decorative cosmetics to enhance both performance and skin compatibility. It serves as an inspiration platform for cosmetic manufacturers looking to develop the next generation of eye makeup, where colour, radiance and biotechnology work together to create products that extend beyond decoration. As hybrid beauty continues to redefine cosmetic innovation, Core Biogenesis and Faravelli believe eye makeup represents an exciting opportunity to combine artistry with biological performance.
