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Education is the core of building authority, credibility and connection as spa professionals.

From Technician to Trusted Expert: Build Authority and Attract More Clients

In today’s aesthetics industry, skill alone isn’t enough to stand out.

Pevonia: Effortlessly You

Pevonia: Effortlessly You

Healthy, radiant skin shouldn’t be so complicated.

Face massage is the long-enduring wellness trend that isn't going anywhere—especially as people seek out ways to manage stress and keep burnout at bay.

The Power of Facial Massage: The Art and Science Behind Rejuvenation

Facial massage is far more than a relaxing ritual—it’s an advanced skill that merges anatomy, intuition and artistry.

The way a client's face looks after sudden weight loss from a GLP-1 or, 'Ozempic Face', is characterized by faces that have a sunken appearance, more sagging and visible wrinkles.

Managing the Unexpected Aesthetic Side Effects of GLP-1 Weight Loss

The rise of GLP-1 and semaglutide medications has transformed weight management, helping patients achieve significant health improvements.

Collagen has expanded out of the skin care conversation to full-body wellness in the mainstream as consumers become more proactive about their health.

What Breaks Collagen Early? - And How to Avoid It.

Collagen is the structural backbone of youthful skin, providing firmness, elasticity and resilience.

Consumers are holding the market under more intense scrutiny; they want to know what's in their products, what ingredients are safe and where they come from.

Forever Chemicals in Skin Care: What Every Aesthetic Professional Should Know

Have you been to any of the beauty conferences this year or opened a trade magazine and discovered the surge of marketing claims promoting “clean,” “non-toxic” and “green” skin care products?

Lack of regulation and legal ambiguity across different states concerning energy work and 'license to touch' laws can complicate the inclusion of energy work services in spas, so be sure to check your local regulation.

The Business Benefits of Adding Energy Healing to Your Esthetics Practice

The beauty industry is shifting.

Seasonal Skin Savvy: How to Boost Your Biz Throughout the Year

If there’s one thing we can count on—besides the fact that someone will always ask if extractions will hurt—it’s the rhythm of the seasons.

It used to just be about getting in front of your audience—now you need to get your audience to commit.

Turning Browsers into Bookers: How Digital Convenience is Reshaping Aesthetics Marketing

Picture this: It’s 12:42 p.m. on a Tuesday.

People of color should also be careful to avoid sun exposure, retinols and harsh exfoliants leading up to a chemical peel.

Why Prepping Skin of Color Matters for Chemical Peel Season

When peel season rolls around, most of us estheticians get excited about the chance to help clients refresh their skin and head into the cooler months with a glow.

Skin and emotional health have a cyclical relationship.

Emotions and the Skin: The Mind-Body Connection

For much of my life, my skin was both my greatest challenge and my greatest teacher.