Taiki Group is consolidating its Western commercial operations under Taiki Cosmetics Europe as part of a broader strategy to streamline global operations ahead of the company’s 100th anniversary in 2030. The move positions the France-based business as the group’s integrated hub for Europe, the Americas and the Middle East, with responsibility for coordinating multi-region beauty projects and serving as the primary point of contact for Western markets.
Under the new structure, Taiki USA will cease operations, with all activities related to the U.S. market transitioning to Taiki Cosmetics Europe. The company said the reorganization is intended to create a more integrated and scalable platform for international beauty brands while strengthening coordination between Asian and Western markets.
“As we approach Taiki Group’s 100th anniversary, this evolution marks an important step in preparing the next chapter of our group’s international development,” said Tomoyo Nakamura, president of Taiki Group. “It strengthens coordination between Asia and Western markets and reinforces our ability to support global beauty brands with a more integrated and scalable organization.”
Based in Boulogne-Billancourt, France, Taiki Cosmetics Europe already manages complex international developments in collaboration with the group’s global manufacturing and engineering network. Under the expanded remit, the European division will oversee relationships with brands across Western markets, connecting them with Taiki Group’s broader industrial and product development capabilities.
“Taiki Cosmetics Europe is ready to operate as a true coordination hub for Western markets, connecting brands with the group’s industrial and development capabilities across regions,” said Gregory Sawka, executive director of Taiki Cosmetics Europe.
Taiki Group supplies beauty brands across skin care and makeup categories, with a portfolio that includes cosmetic sponges, beauty application tools, sheet masks and other applicator formats. The company combines product development, industrialization and manufacturing services as part of its B2B offering to the global beauty industry.
The company emphasized that the United States will remain a strategic market despite the operational consolidation. According to Taiki Group, the restructuring is designed to simplify coordination for beauty brands operating across multiple regions while maintaining market presence and long-term support capabilities.
“For beauty brands, this means simpler coordination, greater consistency, and one trusted partner for Western markets,” said Alix Bellanné, Marketing & Communication Director at Taiki Cosmetics Europe.
