Revlon announced a new partnership with four-time GRAMMY-nominated artist Ice Spice. According to the agreement, Ice Spice will partner with Revlon’s experts to develop a bespoke fragrance line, expected to release in 2026.
“I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance,” said Ice Spice. “Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality.”
This partnership reflects Revlon’s renewed focus on accelerating its fragrance business. Other marquee brands in its fragrance portfolio include Elizabeth Arden, John Varvatos, Geoffrey Beene, Christina Aguilera and Ed Hardy.
“We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent, Ice Spice,” said Revlon’s CEO Michelle Peluso. “She is bold and innovative, just like Revlon, making this a perfect match. This deal also marks a major step in the revitalization of Revlon’s fragrance business and for the company’s ambitious growth plans. Transforming our fragrance business with groundbreaking deals like this not only strengthens our portfolio but also allows us to reach new audiences. I can’t wait to see what we create together.”
