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Trends like myth busting can be an effective way to engage your audience while educating them.

From Treatment Room to "For You" Page: Why Estheticians Should Be Leveraging TikTok for Real Business Growth

In today’s digital-first beauty landscape, the way we attract, educate and retain clients has changed—and TikTok is at the forefront of that shift.

Killing bacteria and stripping oil is just one piece of the larger acne narrative.

The Acne Myth That's Been Sabotaging Your Treatments for Decades

Why everything you learned about how acne develops is backwards—and how knowing the truth changes everything.

Using natural elements to craft a liminal space is a way of allocating space for wellness mentally too.

The Art and Science of Spa Design: Creating Transformative Wellness Spaces

The way you craft a wellness space is as important as the services you offer and the products you use. Good design isn't just aesthetically pleasing, it's a crucial part of the experience.

Protect Your Results this Summer with DMK Skin Revision

Protect Your Results this Summer with DMK Skin Revision

Learn about DMK’s offerings to keep skin happy, healthy, and safe from the harsh UV exposure this summer. Protect treatment results and glow all day long.

Creating effective hyper-targeted content requires envisioning who might be looking for your content, as well as their needs.

How Hyper-Targeted Content Drives Spa Growth in 2025: A Data-Backed Marketing Blueprint

Spa professionals are in constant competition with national chains, influencers, AI-generated content and TikTok skin care trends.

Consumers are seeking products that are conducive to improving their mental health.

Longevity & Future-Focused Skin Care: 2025 Trends

2025 is the year when skin care is entering a new era.

From Backbar to Bestseller: How Spas Are Launching Their Own Skin Care Lines

Why let the magic stop at the treatment table?

In order from left to right: Kenneth Ryan, Charlotte Prescott, Taylor Fields and Kelleye Martin.

ISPA Announces Newly Elected Officers for 2025 Board of Directors

The International Spa Association announced its new officers for the 2025 Board of Directors.

$Several sessions with a fractional laser may be required for optimal results.$

What Are Fractional Lasers? 5 Things to Know About This Skin Rejuvenation Technology

Aesthetic professionals are always looking for ways to improve their skills and service offerings.

Data can allow spas and wellness centers to view their clientele through new eyes - and to respond accordingly.

Data Collection and Usage in Spas

When it comes to the art of making people feel and look their best, it can be challenging to quantify good results, especially since no two people are alike.

Simplify the process of starting your own business using AI tools.

How Your Business Can Benefit from AI in Spas

Love it or hate it, AI has been possibly one of the most talked about topics in the current broader cultural dialogue.