Face & Body Midwest 2011: Continuing Your Education

Education paves the way for the future and also opens doors for growht. Gain the valuable education you are looking for—plus earn continuing education units (CEUs) if you’re an Illinois resident—by attending the Face & Body Midwest Spa Conference & Expo 2011 product-neutral Advanced Education Conference Program at Chicago’s McCormick Place West on Saturday, March 12, 2011, and the Medical Esthetics Summit on Monday, March 14, 2011.

During the Advanced Education Conference Program, you can choose from an array of product-neutral sessions in topic-related tracks that create a variety of education focused on particular areas of the spa industry. Conference sessions can be attended by following one of four particular tracks, or by customizing selections. The program runs from 9 am–5 pm.


The Business-building track is designed specifically for spa owners, and offers the proven business solutions and profitability pointers necessary to excel in today’s competitive market. Session topics include the following.

Risky Business—Take Simple Precautions to Keep Your Business Safe

Jesse Cormier, Associated Skin Care Professionals

Creating Financial Heath and Wealth Through “Must Do” Daily Fundamentals

Dennis Falletti and Anthony Silvestri, Sella All Natural Skin Care

Reframing “Retail” Into the New Beauty Experience

Cheryl Santucci, Mario Tricoci Hair Salons & Day Spas

Roll Your Own Groupon

Seth Gardenswartz, SpaBoom

How to Recruit, Hire, Train and Retain the New MLM Generation

Deedee Crossett, San Francisco Institute of Esthetics and Cosmetology

Esthetic Science

The Esthetic Science track offers in-depth sessions on this hugely popular topic. This track was designed for spa professionals who want to take their education to the next level in the arenas of chemistry, ingredients and skin disease. Sessions include the following.

Oncology Esthetics—Cutaneous Issues Resulting from Cancer Treatment and Chronic Diseases

Morag Currin, Touch for Cancer Online

Physiology of the Skin

Zoe D. Draelos, MD, Zoe Diana Draelos, MD, Clinical Dermatology Center

Melanoma and the Younger Generation

Carl R. Thornfeldt, MD, Episciences, Inc.

Bio-engineering the Stratum Corneum: How Ceramides Work With the Essential Barrier Function

Christine Heathman, GlyMed Plus Skin Care

Cutting-Edge Cosmetic Science 2011

Rebecca James Gadberry, YG Laboratories and UCLA Extension


The Trends track offers cutting-edge presentations about the latest ingredients, promotional techniques and trends in the spa, cosmetic, consumer and personal care industries. Sessions include the following.

Spa & Beauty PR Trends for 2011 and Beyond

Pierce Mattie, Pierce Mattie Public Relations

The Latest Treatments and Technologies Used in Today’s Spas

Manon Pilon, Derme.ca/EuropeLab

Social Media: Mobile Marketing

John Miller, ConnectMedia Ventures

Be Here Now: Coming Trends in the Health and Wellness World

Allan Share, DaySpa Association/International Medical Spa Association

What is Beauty?

Steven H. Dayan, MD, True University Esthetics


The Wellness track offers the latest trends in wellness, ranging from alternative therapies to nutrition and aromatherapy. Sessions include the following.

Meaning in Work: The Spirit of Esthetics

Anne Martin, Anne Martin Skin Care

How Whole is Holistic? The Connection Between Skin Health and Everything Else

Jimm Harrison, Phytotherapy Institute

Aging: Factors Influencing Visible Aging of the Skin and Professional Solutions

Lydia Sarfati, Repêchage

Strategies to Incorporate Asian Bodywork Into Your Spa Menu

Edward Lamadrid, DAOM, Pacific College of Oriental Medicine

Medical Esthetics Summit

New this year—produced by Skin Inc. magazine and sponsored by True University Esthetics—Face & Body Midwest is pleased to offer the Medical Esthetics Summit, designed to help estheticians and practitioners working in a medical setting or those looking to expand into this specialized area. Learn everything ranging from emerging medical esthetic trends to how to build your medical esthetic business and improve client retention. The summit is moderated by Terri Wojak, director of True University Esthetics in Chicago.

Industry Overview

Terri Wojak, True University Esthetics

Panel Discussion: Medical Esthetic Trends, and the Blending of Physicians with Estheticians

Moderator: Terri Wojak, True University Esthetics

Panelists: Manon Pilon, Derme.ca/EuropeLab; Colleen Shimamoto, DermaQuest; Jennifer Wild, MD, PCA Skin

80/20: The Client Retention Rule That Will Keep Your Books Filled

Tracy Drumm, IF Marketing

Combining Medical and Esthetic Treatments to Help Build Client Retention

Susanne S. Warfield, Paramedical Consultants, Inc.

Supplier Classes

On Sunday and Monday, March 13–14, 2011, industry suppliers will present their specific products and techniques, and conduct hands-on demonstrations and lectures in more than 40 separate Supplier Classes. Learn from the experts themselves and gain valuable face-to-face time with your favorite suppliers in an informative and interactive setting.

Register today!

Join us at Face & Body Midwest 2011; register today!

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