4 Beauty Trends Set to Impact the Next Decade


While your clients might be looking toward 2016, the beauty and personal care industry is already looking ahead to 2025. In a recent report, Mintel Beauty and Personal Care has announced the four key trends set to impact global beauty markets over the next decade, including implications for both clients and brands.

Here are the four trends to look for in the next decade:

1. Beauty Technology

The line between human and technological device is blurring as smart technology puts people in greater control of their individual health and beauty needs.

“As people become increasingly familiar with using technology to track their health and well-being, they are looking for beauty brands to offer products and devices that boast similar functionality,” said Vivienne Rudd, director of insight, beauty and personal care at Mintel. “New product development in augmented reality is providing the next step in virtual mirrors and real-time visualization of the effects of beauty products on the skin and hair.”

2. Water: The New Luxury

Water is set to become a precious commodity as consumption outstrips supply. The more people become aware of this, the more beauty brands will need to change how they manufacture and formulate products to limit their dependence on water.

3. Power Play

People are facing an energy crisis as the pace of modern life catches up with them. Aware of people’s need to make long-term lifestyle changes to address falling energy levels, beauty brands are delivering products that put energy claims at the forefront of their message.

4. The Next Level to Beauty Box Subscriptions

Interest in natural ingredients is on the rise as more people dare to push up their sleeves and get involved in the process of creating beauty products.

“Traditional beauty and personal care remedies are moving into the mainstream as more and more people start to ‘cook up’ their own versions,” said Rudd. “Brands will need to shift their focus to highlight artisanal processes while also making it easier for consumers to make products at home. Looking at the decade ahead, we’ll see brands borrow inspiration from the meal kits developed by food companies, propelling the subscription beauty box model to the next level.”

To read the complete article, visit www.mintel.com (source).

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