Metrosexual Male Sees Rise in Russia


As the presence of metrosexual males continues a growth pattern in Russia, the country is also seeing a boost in male fragrance sales, according to a report from market research company Canadean. Fragrances are one of the top three health and beauty sectors in Russia. They hold a value CAGR of 10.1% and volume CAGR of 8.9% for 2012 to 2017.

In 2012, female fragrances in Russia held the majority of the sector, with value and volume shares of 64.3% and 63.9%, respectively. As such, female fragrance is expected to continue to 2017 as it grows at a value CAGR of 10% and volume CAGR of 8.9%.

The rise of the metrosexual male and blurring boundaries between female and male fragrances means that male fragrances will also likely grow ahead of other categories in that sector in Russia. Canadean experts the sector to achieve a value and volume CAGR of 10.4% and 9%, respectively, between 2012 and 2017.

Additionally, the unisex fragrances category in Russia is also set to grow. It has a value CAGR of 10.1% and volume CAGR of 8.5% for the same period, although from a much smaller value and volume share of 4.7% in 2012.

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