Cult Beauty has released a list of the most searched skin care ingredients in the United Kingdom in 2020. Using Google data, the article features the ingredients, as well as the most searched question about some of them.
1. Vitamin C
- Searches: 1,211,000
- Most searched question: "What does vitamin C do for your skin?"
2. Retinol
- Searches: 915,500
- Most searched question: "What does retinol do to your face?"
3. Castor Oil
- Searches: 683,000
- Most searched question: "Is castor oil good for the skin?"
4. Hyaluronic Acid
- Searches: 556,600
- Most searched question: "What are the benefits of hyaluronic acid?"
5. Squalane
- Searches: 375,400
- Most searched question: "What does squalane do?"
6. Salicylic Acid
- Searches: 370,000
- Most searched question: "What is salicylic acid?"
7. Benzoyl Peroxide
- Searches: 343,550
- Most searched question: "What does benzoyl peroxide do?"
8. Witch Hazel
- Searches: 282,200
- Most searched question: "What is witch hazel good for?"
9. Niacinamide
- Searches: 275,900
- Most searched question: "Is niacinamide good for acne?"
10. Ceramides
- Searches: 204,300
- Most searched question: "What are ceramides?"
11. Lactic Acid
- Searches: 111,450
12. Activated Charcoal
- Searches: 104,850
13. Clay
- Searches: 98,450
14. Alpha Arbutin
- Searches: 94,750
15. Azelaic Acid
- Searches: 94,000
16. Peptides
- Searches: 81,450
17. Resveratrol
- Searches: 76,150
18. Algin
- Searches: 50,700
19. Zinc Oxide
- Searches: 47,300