MindBody has created a Reboot Kit to help spa owners navigate the reopening of their businesses following the COVID-19 crisis. The guide explores different aspects businesses need to consider and prepare for before reopening their establishments.
While it is still unclear what the post COVID-19 world will look like, it is evident that business owners will have to adjust to a new normal. The post-COVID-19 reboot kit is available for download to help owners strategize for the grand reopening at their salon, spa or wellness business.
From supporting the front desk and stylists/estheticians/practitioners to communicating new cleaning protocols amidst the coronavirus, MindBody’s new kit breaks down what businesses can be doing now and over the coming weeks to prepare to reopen. This includes:
- Ways to bring clients back in a safe way (e.g., prohibiting walk-ins, adding waitlists, updating hours and service offerings, etc.)
- Why owners might want to update pricing (a small coronavirus, or COVID-19, tax applied to all services is one option)
- How to prepare the salon, spa, or wellness business’ front desk for an influx of customers post coronavirus stay-at-home orders (Hint: Bowtie can help!)
- Which automated email campaigns should be sent to reiterate the modified offerings, how business owners plan to continually sanitize, etc.)
- Why owners may need to rethink their retail sections to keep clients and staff members safe (e.g., direct shipping or keeping inventory in the back)
- How to accommodate local, state or federal requirements to ensure social distancing protocols among clients and staff when location reopens
- When and how to update the website and other online profiles to announce the salon or spa's grand reopening
- How to re-engage staff—stylists, estheticians, practitioners and front desk included How to reevaluate the check-in process to eliminate physical contact between front desk staff and clients as they arrive for appointments and pay
- What owners should stock up on before reopening the business to keep clients' health in mind (cleaning supplies, hand sanitizer, toilet paper, face masks, etc.)
- Why it's a good idea to plan for another potential closure (and reopening) due to the coronavirus