Trending: Nutrition Gets Personalized


With the market for specialty foods growing with the number of specialized diets (i.e. keto, paleo, gluten-free, vegan, etc.), a market report has predicted the personalized nutrition market to grow to $11.5 billion by 2025. 

Personalized Nutrition Tools

With this rise in wellness nutrition, many companies are working to jump on board and provide specialized options. The Global Wellness Summit dove in to explain how certain companies like Habit are providing test kits for comprehensive solutions on how your body processes food. From here, it allows you to see how your body processes carbohydrates, fats and proteins. After this process has been completed, the company will also provide recipes for your body. 

It has been shown that each body can react differently to the same foods, specifically in the way the blood-glucose responds. These types of apps and programs help to boost wellness by providing solutions for boosting gut health. While there are many solutions out there from InsideTracker to Nutrigenomix, these different programs are aimed to provide people with ways to lead a healthier lifestyle through diet, supplement and physical activity changes to best suit each individual's body. 

Looking to the Future

With these companies working toward so many advancements for personal health and, more specifically, personalized nutrition, there are some exciting future forecasts heading our way. The Global Wellness Summit listed three advancements to look forward to in the future. 

  1. More scientific evidence will bring this trend mainstream, and the lower barrier of entry as testing will help it become more affordable and easy.
  2. The emerging science of nutrigenomics will be propelled forward by tech advances such as real-time biomarker measurement (i.e. ingestible sensors, DNA profiles from saliva samples).
  3. Your smart refrigerator could alert you to the personalized foods you need to buy. More food delivery services will specialize in catering to your exact needs. You could even walk into a restaurant, provide a saliva swab, and be served foods designed to your nutritional needs.
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