Anti-pollution skin care is on the rise, as consumers are demanding beauty products that can help counteract the negative effects that environmental pollution has on the skin. More specifically, heavily urban areas like London and Shangai are experiencing this drastic increase in desire for anti-pollution skin care.1
Anti-pollution skin care aims to protect the skin and reverse the negative effects that pollution has on it by using antioxidants to fight against particle matter. Particle matter is one of the big causes of premature aging.2 While anti-pollution skin care did become big in the beauty industry in 2016, with 79% of all global skin care products marketed in Q1 2016 having some type of anti-pollution claim, this trend is coming back bigger than ever.2
Consumer Take on Pollution
A department store called Liberty in London stated that their anti-pollution skin care is up 73%, and Emily bell, the store's beauty buyer, predicts that these types of products are going to become as common as sun protection products.3
Ultraviolet radiation, polycyclic aromatic hydracarbons, volatile organic compounds, oxides, particulate matter, ozone and cigarette smoke are all part of environmental pollution, and consumers are beginning to realize how long-term exposure is impacting their skin.4
Taking on the Trend
Chances are if your clients are looking for answers to environmental pollution in skin care, they are going to be open to you discussing this with them as well. Spa brands have already been carrying different types of products that protect from environmental pollution from cleansers to toners to moisturizers. This is a fantastic retail opportunity for you to give them some guided and trusted response.
Apart from retail, play up your menu by calling out any treatments that help to protect the skin from environmental pollutants as well as include any add-ons that could work in a treatment to throw in a dose of environmental protection. Clients are now truly understanding the long-term effect of this on the skin, so be ready to help educate them on how they can be protecting their skin from the damage.