Industry pro, Deedee Crossett, will answer your burning questions about the industry every month.
“What advice do you have for estheticians that are interested in specializing in a specific esthetic sector (i.e. hair removal, permanent makeup, microneedling)?”
Great question! Specialization is more popular than ever before. Clients may have an esthetician that does their lash enhancements and another that does their Brazilians! This is awesome news for those of you that want to specialize. You may even choose to attract a specific clientele based on skin condition (for example, clients with acne).
My advice to you is this:
1. If you specialize, you are advertising to the world that you are focused on one segment of our craft. The assumption will be that you are exceptional at it! Practice, rehearse, study, research and KNOW as much as possible.
2. Have a list of referral skin therapists, so if a client wants a service you don’t perform, you can refer them to someone you trust and that esthetician can refer clients back to you.
3. You may want to wait to specialize when you have the practice and clientele to back it up. Many of my grads already have a following for lashes, and they are just waiting for their license so they can practice. If you don’t have a full clientele, you may want to consider taking all appointments so you can remain profitable.
4. Whatever you choose… use your hashtags and social media to promote yourself. Ask for referrals and introduce yourself as your specialty. For example, “Hola! I’m Deedee, I’m an Acne Specialist!”
Good luck to you and your business! These are very exciting times to be an esthetician!
Founder and owner of the San Francisco Institute of Esthetics and Cosmetology since 2002, Deedee Crossett is an industry pioneer for raising the bar of undergraduate education for cosmetologists and estheticians. She can be reached at www.facebook.com/deedee.crossett and Twitter @DeedeeCrossett.