My Salon Suite Expands Portfolio with Acquisition of Mera Salon Suites

My Salon Suite Acquisition
My Salon Suite has acquired Mera Salon Suites in Baton Rouge, Louisiana.
Photo courtesy of My Salon Suite

My Salon Suite has announced its recent acquisition of Mera Salon Suites in Baton Rouge, Louisiana. The strategic development follows a string of acquisitions in 2023, including 13 locations across Reno, Nevada, Charleston, South Carolina and Herndon, Virginia.

Mera Salon and Spa Suites is a luxury salon and spa suite concept in Louisiana founded in 2018 by Blair and Dustin Clouatre with two locations in Baton Rouge and Gonzalez, Louisiana. Mera Salon and Spa Suites' locations will rebrand as corporate My Salon Suite locations and join six existing salons in Louisiana, with the support of the brand's unparalleled resources to propel further development in the market.

Related: GLO30 Announces Multi-unit Franchise Agreement in Nashville, Tennessee

The initial investment for a My Salon Suite franchise is approximately $823,344 – $2,241,800, including a $50,000 franchise fee. Ideal candidates have a net worth of $1.5 million, of which $500K is liquid. Additionally, My Salon Suite offers a special incentive for veterans and first responders, including paramedics, emergency medical technicians, police officers, sheriffs and firefighters, which includes a 50% reduction on the franchise fee – a savings of $25,000.

The acquisition comes amid the company’s ongoing strategy for growth, which resulted in more than 40 franchise agreements and 43 store openings for the brand in 2023. My Salon Suite plans to continue its rapid expansion across the U.S. in 2024, with a strategic emphasis on further acquisitions and conversions of independent salon suites, as well as multi-unit franchise signings.

“We had a thriving and successful business and were not looking to sell, but when My Salon Suite shared their national vision and the opportunities they can provide for our employees and suite owners, we decided to consider an offer,” said Blair Clouatre, founder of Mera Salon and Spa Suites. “While we are proud of having built a multi-site business in such a short time, we are most proud to witness our suite owners start their own businesses for the first time. My Salon Suite is a nationally recognized brand that offers similar services to Mera and is committed to providing our suite owners and their clientele with the same level of service.”

“The remarkable franchise growth we've experienced over the last year has laid the foundation for expanding our presence, and the addition of these salons to our portfolio further emphasizes the strength of our network and resources,” said Mark Jameson, chief development officer of My Salon Suite parent company, Propelled Brands. “As we continue to expand in markets across the country through both acquisitions and conversions of existing salons as well as through the addition of multi-unit franchisees to our network, My Salon Suite remains dedicated to providing exceptional opportunities in the beauty and wellness industry.”

More in Industry News