The Global Wellness Summit (GWS) has announced the addition of Irene Forte to its advisory board, working to address the wants and needs of millennials.
Forte, the daughter of British philanthropist and hotelier Sir Rocco Forte, is the wellness director for Rocco Forte Hotels and founder of Irene Forte Skincare.
Her keynote presentation “Millennials: Spoiled for Choice and Very Stressed—How to Attract this New Generation of Traveler” is one of the most downloaded in the summit’s history (she spoke at both the 2016 and 2018 editions).
“It’s with great pleasure that I welcome Irene to our board,” said Susie Ellis, GWS chairman and CEO. “We’re a conference devoted to the business of wellness, and she will bring invaluable expertise to help ensure that our organization reflects the very future of this industry: millennials and even younger generations. With millennials representing the first ‘wellness generation’—and as the age demographic that will have the highest spending power by 2025—Irene will help us stay relevant and keep evolving toward the next-generation wellness consumer.”
“I immediately fell in love with the spirit of the Global Wellness Summit when I attended my first almost four years ago,” added Forte. “With its mission of industry collaboration, this international gathering has been shaping the future of the $4.2 trillion wellness industry for 13 years. I’m delighted to be part of such a worthy and important community and event.”