After over 40 years in the industry, Mario Tricoci has announced a rebrand. The company will now be called Tricoci. Tricoci is a family owned salon and spa, with 14 locations in the Chicagoland area. It is a leader in haircuts, styling, color, skincare, makeup and wellness.
In addition to the rebrand, Tricoci will introduce a line of reformulated haircare products called the Tricoci Collection.
"I want our next generation of professionals, guests and everyone else to refer to us as Tricoci," said Mario Tricoci, Founder of Mario Tricoci Hair Salons and Day Spas. "Tricoci belongs to everybody who has always been with us and who always believed in us. That's who Tricoci is and so, going forward, it's Tricoci. Every professional that's been with us, they own that."