Murad is celebrating two major milestones—the 30th anniversary of the company and the 80th birthday of founder Howard Murad, M.D.—with the Wellness Vault, a pop-up tour.
The initiative, a partnership with cancer treatment and research center City of Hope, is centered around the company’s ethos of Modern Wellness: that skin care is an integral part of healthcare. Guests will be led “through activities that awaken the mind, body and soul” in three California cities:
- Los Angeles (Westfield Century City Mall)—June 22-23, 2019
- San Francisco (Westfield San Francisco)—June 29, 2019
- San Diego (Westfield UTC)—July 13, 2019
Additionally, the brand’s Hydration product lineup will be offered in limited-edition packaging throughout the month of June; for every Hydration product sold, one Murad SPF product will be given to a patient at City of Hope (with a minimum product donation of 20,000 units). Murad will donate $40,000 to City of Hope for its research and treatment of cancer, diabetes and other life-threatening diseases.