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Keeping Candles Lit

The candle category holds its own in the global air care market as a vibrant and integral category in home decor, while fragrance and innovation cements its hold on consumers’ imaginations.

Selling the Experience

Customers want spas to appeal to their ideas of luxury with interactive experiences and electric atmospheres.

Sales Strategies

Sell, Grow and Profit: Benchmarks for Sustaining Your Business

Make your spa a cornerstone of the business community for years to come.

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Good Hands: Stepping Up for Success

Pull your spa--and yourself--up from the starting point with these tips on selling your services.

Keeping Up With the Jonesers

Generation Jones--those 41-52--are your clients.

Marketing Matters: Private Label Grows Up

Private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?

Scent: New Frontiers in Branding

Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.

Spas Give Shopping Malls a Face-lift

ISPA Releases Research Materials

Marketing Matters: Why She Won’t Buy Naturals ...

Teaching your clients about organics is the key to helping them buy into the natural trend.

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ISPA Offers Spa Savings Tips

To help clients who are finding fewer funds available for spa visits, the International SPA Association is offering tips for spa deals.

Choosing the Right Spa Software Interview Transcripts

Find more interesting tidbits on spa software straight from the mouths of industry professionals.

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Retail: Show Me the Money

Learn how your spa's retail success can help you sustain your business in an increasingly competitive environment.

Out of the Woods: Bark Appears in Skin Care

Although the use of wood for scent is well-established, beauty manufacturers are now highlighting the active benefits of tree-related ingredients--a development originating from traditional Chinese medicine.

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Natural, Smatural … What Does it Mean and Do We Want it Defined?

In the consumer’s world, natural means safer, greener, better for the environment, etc. And although this belief may not entirely be grounded in reality, the fact remains that products labeled as natural have been the force behind a major trend in cosmetics and personal care for years.

Natural Product Packaging

Consumers seeking organic and natural products look for brands that speak to their lifestyle approach. The packaging of such products must appeal to this contemporary mind-set.

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Maximizing the Male Market

An understanding of the male mind can go a long way in cultivating this rising market.