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Marketing
Turning Browsers into Bookers: How Digital Convenience is Reshaping Aesthetics Marketing
Picture this: It’s 12:42 p.m. on a Tuesday.
Customer Service
Beyond the Treatment Room: Transforming Guest Journeys Into Emotional Memories
The spa experience does not begin when the treatment starts, nor does it end when the guest leaves the table.
Customer Service
How to Explain Complex Skin Care Ingredients to Clients Without Overwhelming Them
As estheticians and skin care professionals, it is vital to educate clients about the ingredients they’re exposed to when getting a service or buying a product.
Customer Service
From Fatigued to Fresh: The Esthetician’s Guide to Energizing Dull Skin (and Sales)
When clients arrive looking exhausted, estheticians have the power to help them leave looking like they got a full night’s sleep.
Customer Service
Creating a Culture of Compassion
In the fast-paced world of beauty, wellness and healthcare, it’s easy to get swept up in outcomes, efficiency and the bottom line.
Physiology
Brightening Smart: Hyperpigmentation in Diverse Skin
Post-inflammatory hyperpigmentation (PIH) and post-inflammatory erythema (PIE) are two of the most common types of discoloration seen in professional skin care—but they’re often used interchangeably or mistakenly lumped together under the blanket term “scarring.”
Management
The Quest to Demystify Supplements
Supplements don't need to be a sticky subject in skin and spa. Keep it simple by building out a network of diet specialists to keep on your referral list. You're in the intimate business of client trust, after all.
Customer Service
Making Your Waxing Services More Inclusive
Inclusivity has been coming more into focus in the beauty industry.
Customer Service
Reframing Aging
The conversation around aging is changing, and it’s time our industry changed with it.
Trends
The Future of Wellness Technology: Transforming the Spa Experience
In an increasingly digital world, the wellness industry stands at a fascinating crossroads where ancient healing traditions meet cutting-edge technology.
Marketing
Curating Influence
This is an article that I have wanted to write for some time now.
Profiles
Soft Skin Care: The Evolution of Gabrielle Singh
I’m not talking about product function or a new brand launched under this moniker.
Customer Service
The Business of Boundaries: Avoiding Compassion Fatigue
Feeling drained after a full day of clients? Learn how to protect your energy and avoid compassion fatigue without losing your passion for skincare. Read Vagaro's latest guide to learn more.
Facial
Getting Your Clients Camera-Ready
Another Met Gala for the books!
Customer Service
Practicing Gratitude for Clients
Have you ever thought about how saying “thanks” can affect patient/client retention?
Business
The Top Management Software Options for Salons and Spas in 2025
Features, integration, pricing & reviews compare the top management software for salons and spas. Find the best platform to streamline operations, enhance client experience & boost profits.
Marketing
Relevant Content: Your Secret Weapon to Attracting New Customers
So, how do you make your brand stand out? The answer lies in the art of using relevant, engaging content to draw in new customers—because let’s be honest, great skin care deserves great storytelling.
Marketing
Personalization for the Professional [A Q&A With Ronit Segev]
The brand has recently arrived in the U.S., so we sat down with Segev to learn more about her journey, the skin care industry in Israel, how she approaches personalized skin care and how she identifies new technology.
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