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Getting to Know Millennium Mom

By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.

SpaFinder Releases State of Spa Travel Survey

Reviewing the industry for the end of 2007 and the early months of 2008, SpaFinder has released its 2008 State of the Spa Travel survey.

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New Study Reports Values of Adult Female Consumers

Marie Claire and Unity Marketing team up to educate marketers about the “All Access Woman”…

Elizabeth Arden; AEFFE S.p.A. Sign Licensing Agreement

Agreement to create and market Alberta Ferretti fragrance, skin care and cosmetics lines...

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Ten Marketing Strategies to Boost Your Bottom Line

Learn how to expand your spa’s marketing plan beyond the Yellow Pages.

Professional Skin Care Comes Home

Brand marketers in the personal care segment expand clinical and salon experiences to the home for mass appeal.

The Three P's of TV Success

Get ready for your close-up. Let these tips guide you into getting you business into television's spotlight.

Baby Boomers Not as Healthy as Their Parents

Simplifying Online Advertising Options

Learn about the most fundamental, and most effective, methods of allocating your online advertising dollars.

AAD Teams Up with Major League Baseball for Sun Care Awareness

Promoting its Play Sun Smart campaign, the American Academy of Dermatology is partnering with Major League Baseball to help encourage baseball fans and players to be more aware of skin care when out in the sun.

The Beauty of Naturals--Your Buying Public

Skin Inc. magazine presents the first in a quarterly four-part series regarding The Beauty of Naturals in a Wellness World.

Capitalizing on High-profit Retailing

Get the most bang for your retailing buck by incorporating tips on how to enhance product displays, selling methods and marketing efforts.

Getting Carded

Find out the marketing and customer service benefits to be gained by regularly completing client consultation cards.

Exploring New Business Technology

Ask questions, research and compare before investing in a technology system for your spa.

Meet Your Webmaster--Your New Best Friend

Find out the importance of adding a Webmaster to your spa's tech team.

The sensual eyes

Five Secrets of Beauty Ads

The contemporary consumer wants to feel emotion—and understand the bottom line of an ad—in a flash.

Authentic Expressions

The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.

Skin Inc. magazine's First Annual Best of the Best Awards

Honoring the industry's finest spas, professionals and products, Skin Inc. magazine announces the winners of its first annual Best of the Best Awards.