Search Skin Inc.

Spa manager in her spa ready for business

15 Steps To A Successful Spa

A thriving spa involves strategic planning, effective management, and continuous awareness of industry trends and client needs. Here are some tips to help you thrive in the spa industry.

Private Label Podcast image

[Listen] Should You Go Private Label?

Do you have questions about private labelling, contract manufacturing and how to decide which one to choose? If, so you need to listen to this podcast with David Kaiser.

Woman getting her lip waxed at the spa

7 Steps To Opening A Wax Bar

Prior to starting your wax bar business, it is important to do your research and have a roadmap for your business.

Woman receiving a Cool Peel in the spa

Holiday Glow Achieved with Environ's Cool Peel + Revival Masque

As we ramp up for the holiday season, it is important to think of not only what treatments you are going to offer in the spa but also what products you are going to send clients home with.

Woman having a salt scrub in the spa during the holidays

[How-To] Prepare Your Spa For the Holidays

The holiday season consistently shows an increase in personal services and gift giving, so it’s smart to have a plan! Start now!

Esthetician in a spa

The Pros of a Side Hustle

Starting an esthetics business as a side hustle is like diving into a luxury pool, but you can still keep one foot on dry land. (Translation: you still have your day job.)

holiday skin care and presents at the spa

8 Extra Touches For the Holidays

As our busiest time of the year, it's the perfect opportunity to introduce new services, add-ons and little extra touches.

Compliance on a computer screen next to a desk

4 Keys to A Compliant Skin Practice

There is a huge misunderstanding happening with our board on what the scope of practice for estheticians should be, with many regulators seeing it as a subset for cosmetology with less education

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Join us at the Sorella Summit!

We’re thrilled to announce that the annual Sorella Summit will be held from September 22 to 25, 2024, at Everline Resort in the beautiful Tahoe National Forest.

Spa technicians participating in a class

[Poll] Do You Want Continuing Education For Your Business

Answer this poll and let us know if you are interested in continuing education that helps your business.

three women at a spa party

Building Your Business BFFs

Creating a community for your small business is like hosting a never-ending party with your favorite people. It’s about bringing together a group of like-minded folks, making them feel special and having a whole lot of fun along the way.

People buzzing on a tradeshow floor

[Poll] Do You Like Big Or Small Events?

When it comes to attending industry events, what is your preferred size? We want to know. Take this poll and let us know if you like big or small events.

marketing agency or design studio concept

Ad Age & Base Beauty Creative Agency Emphasize the Power of Empathy in New White Paper

200+ decision-maker survey respondents shared their experiences with advancing marketing and creative initiatives, their points of view on where agency partners provide value and what role empathetic thinking plays in this work.

Spa Marketing: Is It Time to Pivot?

$pa Marketing: Is It Time to Pivot?

Pivoting is an integral part of maintaining a healthy business. As times change—and the economy changes—it's especially important to know when to adapt.

Spa Marketing: Google

$pa Marketing: Keeping Up with Google to Enhance the User Experience

Keeping up with Google's updates, enhancing user experience and implementing effective SEO strategies are essential for website success.

Marketing Mindshifts

Top Marketing Mindshift Changes for Spa Pros

The key to success in our current age of digital marketing is to embrace the idea that each platform cultivates its own distinct community.

Spa Marketing

$pa Marketing: How to Ask the Right Business Questions

Many might not realize that the true secret to success lies in the role of persistence and simply asking for what you want.

Spa Marketing

$pa Marketing: What are YOU Known For?

By focusing on a particular area (or treatment type), you’re able to hone your skills and knowledge in a specific niche. This allows you to become a master in your field rather than spreading yourself thin over a myriad of topics.