Shift Toward Concentrated, Actives-First Formulas: Renu Labs Insights

Renu Labs

"On the R&D bench, we’re shifting to minimal INCI lists with concentrated actives, botanical oils, and transparent aroma ingredients," says chemist Chi Do of Renu Labs.  "Consumers want efficacy, not oversized water‑heavy formulas. Concentrated systems deliver more value with less waste, and it’s exciting to pair these innovations with increasingly recyclable, sustainability‑minded packaging."

• https://renulabs.com/