Boulevard Raises $70 Million in Series C Funding To Aid the Client Experience at Self-Care Businesses

Young woman practicing self-care with a clay face mask.
Young woman practicing self-care with a clay face mask.

Boulevard has raised $70 million in Series C funding led by Point72 Private Investments, with participation from Toba Capital, Index Ventures, Bonfire Ventures, BoxGroup and VMG Partners.

Boulevard is a client experience platform built for appointment-based self-care businesses. 

With the funding, Boulevard can increase its investment in engineering and development, develop new platform capabilities and  expand into new self-care verticals. 

The funding comes at a time when self-care is evolving into an increasingly critical component of health and wellness in the post-pandemic world.

In the post-pandemic world, self-care has become a part of daily life, so much so that the personal care and beauty market—which includes hair salons, nail salons, barbershops, face and skin care and other beauty services—is expected to exceed $1.4 trillion by 2025. In the same time frame, the spa sector is expected to exceed $150 billion. 

In 2021, Boulevard more than tripled its customer base and reported a 188% year-over-year increase in annual recurring revenue.

Boulevard processes over $1 billion in payments annually and has over 25,000 professionals in 2,000 salons and spas across the nation that rely on its platform.

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