Round Lab, a K-beauty skincare brand known for its clean and effective formulations, has its products featured at Olive Young's first-ever retail location in Pasadena, Calif.
The opening of the location and Round Lab's products being in it marks a major milestone as Round Lab continues to expand in the U.S. market. Olive Young' s U.S. storefront brings Korean beauty's most sought after brands directly to American consumers and creates a new destination for them to discover the latest in K-beauty.
Round Lab draws inspiration from the Korean Peninsula, where the sea, wind, and mountains converge. Its mission is to bring the power of K-beauty to a global audience, offering skincare products that restore vitality and promote healthy, radiant skin. It continues to build momentum by making its clean, effective skincare products more accessible to consumers worldwide.The company's products are powered by natural ingredients including deep sea water, Korean birch sap, and mountain botanicals, and are designed to restore balance and hydration while remaining gentle and effective enough for everyday use.
“We are incredibly excited to partner with Olive Young for the opening of its very first U.S. retail store,” said Minyoung Kim, Head of Channel Marketing Team at Round Lab. “Olive Young has long been a leader in shaping global K-beauty trends, and we’re honored to be part of this important milestone. As demand for Korean skincare continues to grow in the U.S., we’re thrilled to introduce even more consumers to Round Lab’s gentle, yet highly effective formulas inspired by Korean nature and innovation.”
Consumers will be able to shop Round Lab’s hero products and top-performing SKUs at Olive Young Pasadena, including the brand’s #1 best-selling sunscreen, the Birch Juice Moisturizing UV Lock Sunscreen. The sunscreen has become a viral favorite thanks to its ability to deliver effective UV protection while feeling breathable and comfortable on the skin and is loved by skincare enthusiasts worldwide. The Birch Juice Moisturizing Cream, Dokdo Toner and Dokdo Cleanser are also available at Olive Young Pasadena.
