We have all heard it takes a few years to establish a clientele in this industry. We have also heard all the success and failure stories. However, what is the formula for success? Is there a formula for success? It seems to be different per region, per esthetician/makeup artist, etc. I truly believe that regardless of your location, you can be successful with the right marketing and branding. This article will help by giving suggestions on how to lay the foundation for a solid clientele through target marketing, branding, social media presence, word of mouth and creating an experience.