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Iredale Mineral Cosmetics Ltd.

Phone: 877-869-9420

Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994, which brought the mineral makeup line jane iredale to the aesthetic industry. She was the first to supply this industry with a line of makeup that had skin care benefits.

This has had an international resonance. The jane iredale brand is carried throughout the United States and worldwide in more than 40 countries.

Jane has always thought of makeup as an essential part of a woman's sense of well-being and she wanted to make that easy to achieve. That's why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional. Her goal is to make products that look good, feel good and are good for the skin. Products must be easy to apply, as well, so that a woman can be her best in the shortest amount of time.

She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.

Jane's success in reaching women of all ages and nationalities is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.

Products from Iredale Mineral Cosmetics Ltd.

Jane Iredale's Beyond Matte Liquid Foundation

Beyond Matte Liquid Foundation works to even out skin tone, with a buildable coverage to provide an airbrushed look. 

[New Shades] Jane Iredale's LipDrink Lip Balm

[New Shades] LipDrink Lip Balm works to moisturize, nourish and protect the skin on the lips to keep them soft and supple. 

Jane Iredale's PureLash Lash Extender & Conditioner

PureLash Lash Extender & Conditioner is formulated to condition the lashes while strengthening them and improving mascara appearance. 

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