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Marketing to Multiple Generations

Gain insights into what each generation needs and desires for more effective marketing communications.

Save a Tree With E-newsletters

Discover how e-newsletters can benefit your spa.

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Consumers Becoming More Discerning on Companies' Greening Claims

An increase in customer relations and sincerity in the implementation of the green trend, which continues to grow, is necessary to further development consumer trust, says the Natural Marketing Institute.

Community Service: Get Involved

Increase your spa's visability in the community by becoming passionate about a charitable cause and giving back.

Short and Sweet

Discover how miniservices can offer spa clients a real respite in no time.

Your Image is Your Business

Ensure that your image reflects who you are, both externally and on the inside, in order to grow professionally and best serve your clients.

Defining Your Customer by Consumer Type

Learn about the four key consumer personalities and how to meet their specific needs.

Today's Spa: Holiday Spa Treatments

During the winter months, spa menus throughout the country become more festive with the addition of special holiday treatments.

Marketing for a Bad Economy

Issues such as high energy prices and job insecurities are tightening you clients' belts. Find out how to make your spa a necessity, not a discretionary expense.

Derm Devices: Taking Anti-aging In Hand

In the age of Botox and anti-aging cosmeceuticals, handheld dermatological devices for at-home use offer consumers alternatives to invasive surgeries and spa treatments. Learn more about this new category of competition for your spa.

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Six out of 10 Consumers Believe United States in Recession

According to The NPD Group, Inc., the percentage of consumers who feel we are in tough times or a recession has increased since April.

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Why She Won't Buy Naturals ...

Though natural/organic products seem to dominate beauty headlines, there is a substantial group of consumers loyal to science-based brands. A recent study compares traditional beauty consumers with those committed to natural/organic products.

Selling the Experience

Customers want spas to appeal to their ideas of luxury with interactive experiences and electric atmospheres.

Sell, Grow and Profit: Benchmarks for Sustaining Your Business

Make your spa a cornerstone of the business community for years to come.

L'Oreal Paris Encouraging Recognition of Women of Worth

L’Oreal Paris has launched an awards program called Women of Worth that honors those women working to help their communities and others.

Sawgrass Marriott Spa Offers Golf-based Spa Package

The Aquae Sulis Spa Promotes Art to Clients

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Defining Your Spa

Use your surroundings and ingenuity to make your spa stand out to potential clients.