[podcast] Formulating Generational Beauty: Uncovering Needs, Aligning Ingredients and Creating Products for Gen X to Alpha

Gen alpha beauty consumers don't need anti-aging actives, but rather foundational skin care like cleansers. Gen Xers, on the other hand, could maybe use a skin longevity boost. These generational trends – and ways to formulate for them – are at the heart of this podcast discussion, sponsored by BASF.

Here, Becky Stiles, Ph.D, head of marketing for personal care, North America, and Allison Garlet, marketing manager of bioactives, both of BASF, describe unique needs and preferences of generations X through alpha. They also explain how BASF identifies these needs, aligns them with ingredient solutions, and formulates product concepts through the company's internal Trending Formulas Now collaboration. 

In addition, they reveal upcoming ingredient and concept highlights at NYSCC Suppliers' Day, to be held June 3-4, 2025, in New York. 

Among them are:

• Vitaguard A, an encapsulated technology for retinol;
• Proteasyl for skin and hair care;
• Oximony, a holistic longevity solution to combat cellular senescence; and
• Verdessence, providing sensorial textures and transparency, especially for younger consumers.
• Plus, concept formulas for each generation.

Register now to listen and learn more; it's free.