milk_shake is turning up the fun factor for stylists with its latest editorial collection, Sugar Rush, led by global artistic team member Shelley Lane. A celebration of pastel color, touchable texture and modern movement, the collection is designed to inspire creativity behind the chair while delighting clients with wearable, trend-forward results.
A celebration of pastel color, touchable texture and modern movement, the collection is designed to inspire creativity behind the chair while delighting clients with wearable, trend-forward results.milk_shake
“Sugar Rush is playful, energetic and unapologetically expressive,” says Lane. “It’s about color, texture and modern movement—fun both for stylists creating the look and clients wearing it.” The collection blends candy-inspired pastel tones with airy, lived-in texture, offering a fresh take on contemporary color work that resonates with today’s trend-driven audience.
he collection blends candy-inspired pastel tones with airy, lived-in texture, offering a fresh take on contemporary color work that resonates with today’s trend-driven audience.milk_shake
Lane relied on milk_shake Lifestyling products to achieve the collection’s signature finish, creating flexible hold, natural movement and definition throughout each look. Color comes to life with milk_shake Colour Whipped Creams, which deliver soft pastel hues while conditioning and enhancing shine. Key finishing products—Smoothing Miracle Shield and Let It Shine—add polish, gloss and light-reflective brilliance, completing each look with professional precision.
Sugar Rush embodies milk_shake’s dedication to innovation, creativity and stylist-driven inspiration, giving salon professionals fresh ideas to incorporate playful color and modern texture into everyday services.milk_shake
Sugar Rush embodies milk_shake’s dedication to innovation, creativity and stylist-driven inspiration, giving salon professionals fresh ideas to incorporate playful color and modern texture into everyday services. Lane’s vision encourages stylists to experiment boldly while keeping results wearable, elevating both technique and artistry.
