On May 20, 2025, Revlon announced a new long-term fragrance licensing agreement with luxury streetwear brand Palm Angels.
Palm Angels started in 2011 as a photographic documentation of LA's skater culture by Francesco Ragazzi and evolved into clothing in 2015. Over the past year, Palm Angels has released multiple creative collaborations, including with Moncler and the Argentine Football Association. The partnership with Revlon includes the development of fragrance lines for both men and women, according to the company’s press release, and the line is expected to launch in 2027. This licensing agreement aligns with Revlon's goal to expand its fragrance business in the coming years.
“This partnership with one of Europe’s most exciting fashion brands is both transformative and full of potential for Revlon,” said chief executive officer Michelle Peluso. “As we focus on accelerating Revlon’s fragrance business, Palm Angels is a fantastic partner who will help us reach new, prestige audiences, in new geographies and across new distribution channels. The Palm Angels team has built a highly engaged following and together I look forward to serving them further through this landmark fragrance deal.”
Joey Gabbay, chief executive office of Bluestar Alliance, added, “We’re thrilled to partner with Revlon to create Palm Angels’ first permanent fragrance collection. Revlon’s expertise and capabilities will allow us to enter the fragrance business with confidence. Palm Angels has always aimed to create a lifestyle experience for our customers rooted in street culture that extends beyond clothing, and fragrance is a natural next step to shaping this world upon the brand’s 10-year anniversary.”
