Lionel Hitchen announced the launch of the Ginger Trail aimed to explore ginger's untapped potential as a versatile flavor ingredient, delving into its complexities and taste profiles of fresh and dried ginger from different regions of the world.
Geraldine Coombes, Technical Sales manager at Lionel Hitchen shared, “The rise in mindful drinking trends and alcohol-related health concerns is influencing some consumers to replace standard alcoholic beverages with low/no alcohol beverages. However, an unpleasant taste and flavor can make these beverages unappealing. Ginger works particularly well in soft drinks, cocktails and mocktails. The spiciness of ginger mimics the heat-inducing characteristic of alcohol and can mask unpleasant flavors.”
The Ginger Trail is said to take a closer look at the differences between dry ginger and fresh ginger, shedding light on their unique characteristics and taste profiles.
To learn more about the Ginger Trail, visit https://lionelhitchen.com/herb-spice-extracts/the-ginger-trail/.
