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Mar 19th, 2012
Cathy Christensen
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Effective seasonal marketing isn't about loading up on kitschy decorations, but of finding the common ground between what connects with clients in a way that's still true to your brand.
Seasonal Skin Savvy: How to Boost Your Biz Throughout the Year
If there’s one thing we can count on—besides the fact that someone will always ask if extractions will hurt—it’s the rhythm of the seasons.
Nov 3rd, 2025
It used to just be about getting in front of your audience—now you need to get your audience to commit.
Turning Browsers into Bookers: How Digital Convenience is Reshaping Aesthetics Marketing
Picture this: It’s 12:42 p.m. on a Tuesday.
Oct 29th, 2025
Perfect B3 Niacinamide Spray: Addresses Problematic Skin Easy and Effectively
Sponsored
Perfect B3 Niacinamide Spray: Addresses Problematic Skin Easy and Effectively
A simple Niacinamide product can work wonders for young clients who are struggling with problematic skin on their faces and backs.  Learn more about Perfect B3 Niacinamide Topical Spray.
Sep 25th, 2025
Skin and emotional health have a cyclical relationship.
Emotions and the Skin: The Mind-Body Connection
For much of my life, my skin was both my greatest challenge and my greatest teacher.
Oct 27th, 2025
When it comes to premium service in spa, silence isn't negligence, it's care; quiet can empower clients to pursue a deeper level of relaxation, more stress relief and a deeper mind-body connection.
Beyond the Treatment Room: Transforming Guest Journeys Into Emotional Memories
The spa experience does not begin when the treatment starts, nor does it end when the guest leaves the table.
Oct 20th, 2025
Highlighting the benefits of certain ingredients can make the science behind skin care feel more real to clients.
How to Explain Complex Skin Care Ingredients to Clients Without Overwhelming Them
As estheticians and skin care professionals, it is vital to educate clients about the ingredients they’re exposed to when getting a service or buying a product.
Oct 8th, 2025
Photodynamic therapy (PDT) uses a light-sensitive drug activated by a specific light source to destroy abnormal cells.
Photodynamic Therapy: A Single Solution for Oily Skin, Pores and Sun Damage
Most patients learn about PDT in the context of medical concerns, such as persistent acne, enlarged oil glands or early sun-related lesions.
Oct 1st, 2025
Licensing is just the first step in regulatory compliance in skin and spa; there's a whole world of regulation out there.
Navigating the Regulatory Landscape
The beauty industry is constantly evolving from a regulatory perspective.
Sep 29th, 2025
Adaptogens help skin adapt to stressors for more balanced, healthier skin.
Adaptogens and the Skin Wellness Connection: Rejuvenating Skin from Within and Topically
Adaptogens have emerged as transformative ingredients in skin care, offering more than just surface benefits to deliver true skin wellness.
Sep 26th, 2025
Knowing how to identify your content's strengths and what your audience likes can allow you to work with the algorithm.
The Five-Second Glow: Designing Digital Content for the Super Scroller
Let’s face it—your dream client’s attention span these days is likely shorter than a TikTok trend.
Sep 24th, 2025
The industry's changed; it's not enough to go to an event to try and make a quick sale or move. Connection needs to be fostered in order to reap the benefits.
Live Love Spa 2025 in Chicago Dazzled at the Palmer House
Another successful Live Love Spa took place at the resplendent Palmer House; a most comely backdrop to prized industry conversations among professionals.
Sep 15th, 2025