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Knowing how to identify your content's strengths and what your audience likes can allow you to work with the algorithm.

The Five-Second Glow: Designing Digital Content for the Super Scroller

Let’s face it—your dream client’s attention span these days is likely shorter than a TikTok trend.

The industry's changed; it's not enough to go to an event to try and make a quick sale or move. Connection needs to be fostered in order to reap the benefits.

Live Love Spa 2025 in Chicago Dazzled at the Palmer House

Another successful Live Love Spa took place at the resplendent Palmer House; a most comely backdrop to prized industry conversations among professionals.

One location is set to join The Sound of Cypress Waters, with site selection for the second location being underway.

Heights Wellness Retreat, Formerly Massage Heights, Secures Franchising Agreement for Texas Debut

Heights Wellness Retreat, one of the country’s leading holistic wellness franchises and formerly Massage Heights, secured its franchising agreement following the unveiling of its new identity.

Rocasuba and EA Medical Aesthetics

Rocasuba and EA Medical Aesthetics

The beauty of RapidLash® lies in its balance of science and simplicity. With clinically proven ingredients and a gentle, safe formula, it works for nearly everyone. From the clinic to at-home care, RapidLash® keeps beauty results going strong.

The key to Linder Health's peels rests in the delivery system, which allows for deeper penetration without raising the acidity.

I Got a Linder Health Peel—Here's How it Went!

It was an appropriately chilly start to peel season when I arrived at Tracy’s Beautique.

Skin contains cells that maintain the link between the internal and external.

The Skin and Gut Connection

The skin, the body’s largest and most visible organ, is a fascinating entity—a living tapestry that not only reflects our external environment but also demonstrates the intricate functions within.

Understanding stressed skin patterns can allow you to treat clients in a more personalized manner.

Skin-Stress and Functional Cosmetics

The relationship between psychological stress and skin health represents one of the most fascinating intersections in dermatology, psychology and aesthetics.

Auriculotherapy is believed to alleviate headaches, anxiety, stress and other chronic issues.

The Ultimate Indulgence: Ear-Centric Luxury Facials

Why stop at the face when delivering top-tier facials?

Preventative Botox is further delineating the different schools of thought when it comes to well-aging and longevity, and where the balance between proactive measures and unnecessary procedures rests.

6 Things the Internet Is Saying About Preventive Botox

Preventive Botox is no longer just a celebrity secret—it’s the skin care industry’s rising star.

It's important to be cognizant of what ingredients work better with darker skin tones. Azelaic acid, for example, is a great anti-inflammatory and is effective for treating acne, rosacea and pigmentation.

Mastering Melanin-Rich Skin: A Professional Guide to Treating Skin of Color with Confidence and Care

As an award-winning master educator, licensed esthetician and business mentor with over 15 years in the industry, one of the most overlooked topics I continue to see in both classrooms and treatment rooms is a deep, evidence-based understanding of skin of color.

Trends like myth busting can be an effective way to engage your audience while educating them.

From Treatment Room to "For You" Page: Why Estheticians Should Be Leveraging TikTok for Real Business Growth

In today’s digital-first beauty landscape, the way we attract, educate and retain clients has changed—and TikTok is at the forefront of that shift.