Spring Ahead With These FBMW Debuted Products


Face & Body Midwest had endless technologies, products, devices and more to bring to the table—or in this case, booth. For anyone who missed these new launches, take the opportunity to check out a few here.


  1. GrandeLASH-MD is currently growing their Grande Collection with a primer, brow booster, mascara, liner, lip treatment serum and more. This company had a focus on multiple aspects of the face and is launching one product after another to enhance facial features.
  2. Éminence Organic Skin Care makes use of organic ingredients from Hungary to promote all its products. This includes the newest VitaSkin Targeted Treatment collection, which focuses on clearing, firming and brightening skin. Who is Hungary for more?
  3. PCA Skin introduced its Intensive Brightening Treatment 0.5% Pure Retinol Night, a powerful nightly treatment that creates an even, bright and radiant complexion. Pure retinol, resveratrol and niacinamide promote a healthy glow while improving discoloration. Potent, stable ingredients are incorporated into a patented Omnisome delivery system to carry ingredients deeper into the skin for superior results
  4. Lira introduced its BB Crème Collection launching in 2016 as well. The seven products help with skin types that are sensitive/dry, acne prone, pigmented and aging. With shades ranging from light and medium to medium/dark and dark, the products recover skin quicker, reduce redness and inflammation and protect against sun damage, among other benefits.
  5. HydraFacial and Edge Systems demonstrated Perk, its hybrid facial treatment geared towards millennials. This treatment combines a 10 min. in-office exfoliation with take home products that is designed to quickly replenish eyes, lips or skin. The in-office exfoliation removes dead skin while delivering nutrients and antioxidants. It is followed by take home products that enhance the benefits.
  6. Prepare for the beach as spring approaches—citrine beach, to be specific. FarmHouse Fresh had many smells in a variety of products coming from their booth. However, Citrine Beach Body Milk and Citrine Beach Milk Bath were two of their newest products featured. The body milk is formulated with a Texas grapefruit extract and hydrating oils to nourish dry skin, while the milk bath focuses on smoothing and conditioning skin.
  7. Derme & Co. consists of Nelly De Vuyst Skin Care and Methode Physiodermie, which boost quality, safety and performance in their products. Derme & Co. was promoting a catalogue at the show for 2016 and 2017 full of products in various sectors including skin care, specialized equipment, nutrients, waxes and accessories.

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