Dermafirm USA launched the Dermafirm Skincare Entrepreneurship Series for Estheticians, a virtual event for skin care professionals looking to grow their businesses amidst the pandemic. It will take place on January 11, 2021 from 5 p.m. to 6:30 p.m.
Throughout the event, participating estheticians will learn strategies from a variety of industry leaders based on their own personal experiences in adapting to meet changing client demands.
Key guest speakers include Massachusetts based esthetician and product developer Lana Ivanov, as well as celebrity esthetician and educator Antoinette Haddad, as they share their insight on turning a global crisis into new opportunities.
Lana Ivanov was one of the estheticians that benefited from Dermafirm's extended benefits. She expressed her initial business challenges by stating, "I found myself struggling to make ends meet as COVID protocols forced my esthetician practice to shut down."
Dermafirm vice president of sales and operations, Robert Park, said, "We decided to take an extra step forward early on in the pandemic after seeing all of the challenges that estheticians were facing. By extending our partnership benefits, we created additional levels of support to specifically help estheticians adapt their business models around the COVID crisis."
For more information or to register for this free event visit Dermafirm's website.