Face & Body® Midwest 2012: The Future Starts With You


Attend the exclusive Advanced Education Conference Program on Saturday, March 3, 2012, to empower yourself to perform better treatments, deliver better results and grow your business!

This year’s conference program—open to attendees of both Face & Body Midwest and America’s Beauty Show®—kicks off with the Opening Panel Discussion Compliance, Legislation and Regulations That Affect YOU as an Industry Professional, then continues with four tracks: Business Solutions, Treatment Techniques, Skin Science and Medical Esthetics. These product-neutral tracks are packed with valuable information from the skin care industry’s leading experts. Plus, you can earn as many as five Illinois esthetic CEUs for attending.

Opening Panel Discussion

Compliance, Legislation and Regulations That Affect YOU as an Industry Professional

Knowledge is power. In the ever-evolving skin care industry, it is the licensed professional’s responsibility to stay on top of consumer trends, state regulations and compliance, and the science behind esthetics. This is your opportunity to learn from the experts! Deedee Crossett, dean of the San Francisco Institute of Esthetics and Cosmetology will moderate a panel discussion featuring Rebecca James Gadberry of YG Laboratories; Lynn Maestro of International Beauty Systems Group; Alex Thiersch of Thiersch & Associates; and Terri Wojak of True University Esthetics. Bring your questions to this informative open forum discussion, or e-mail them before the discussion to [email protected].


The exclusive Business Solutions track, designed specifically for skin care facility owners, offers proven business solutions and profitability pointers necessary to excel in today’s competitive market. The Business Solutions track features the following sessions and speakers.

The Secret Promo Code—A Breakthrough Guide to Growing Your Medical Spa

Tracy Drumm, IF Marketing

Build Your Brand, Create Your Culture and Grow Your Business

Deedee Crossett, San Francisco Institute of Esthetics and Cosmetology

How to Become Invincible to Lawsuits and Save Thousands in Taxes

Larry Oxenham, American Society for Asset Protection

Not Your Mom’s PR: How to Manage Your Reputation in the Digital Age

Debra Locker, Locker Public Relations, and Darlene Fiske, The Fiske Group

The Skin Science track offers in-depth sessions designed for skin care professionals who want to take their education to the next level in the arenas of chemistry, ingredients and skin disease. Sessions and speakers in the Skin Science track include the following.

Stem Cell Technology and the Skin

Ivana Veljkovic, PhD, PCA Skin

The Epigenome|Where the Environment and Genome Meet

Rebecca James Gadberry, YG Laboratories and UCLA Extension

Physiology of the Skin: Inflammation and Skin Aging

Michael Q. Pugliese, Circadia by Dr. Pugliese

Telomere Aging and Skin

Christine Heathman, GlyMed Plus Skin Care

The Treatment Techniques track offers actionable and practical information that can be put into use immediately at your facility. Sessions and speakers in the Treatment Techniques track include the following.

Sensitive and Health-challenged Skin

Elaine Sauer, Spa Industry Consultant

Expanding Your Services With Makeup Applications and Lessons

Donna Mee, Donna Mee Inc.

The Healing Art of Kundalini Massage

Beata Luberda-Goodman and Laura Fields, The New Age Spa Institute

Men’s Intimate Body Waxing

Andy Rouillard, International Beauty Systems Group

The Medical Esthetics track is designed to help estheticians and practitioners working in a medical setting or those looking to expand into this specialized area. Sessions and speakers in the Medical Esthetics track include the following.

Subliminal Difference and Powers of First Impressions

Jack Arkins, True University Esthetics

Bringing USDA-certified Organics Into the Medical Esthetics Field

Niko Papadatos, Niko Cosmetics

Oncology Esthetics: Our Role as Estheticians

Jean Schmitz, Touch For Cancer Online

Cosmetic Medicine and Esthetics—The 5 Trends You Need to Know

Terri Wojak, True University Esthetics

Supplier Classes

On Sunday and Monday, March 4–5, 2012, industry suppliers will present their specific products and techniques, and conduct hands-on demonstrations and lectures in more than 40 separate Supplier Classes. Learn from the experts themselves and gain valuable face-to-face time with your favorite suppliers in an informative and interactive setting.

Register today

Join us at Face & Body Midwest 2012 and help elevate your education to the next level. Register today by visiting www.FaceandBody.com/midwest/register.


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