The spa industry has changed so much over the past few decades, and the spas and product manufacturers who have succeeded through those decades have become masters of adaptation while remaining true to their core beliefs. That adaptation could mean tailoring existing or creating treatments for a new demographic; incorporating a new ingredient, product or device into a treatment menu; or bringing in new hardware or software to accommodate tech-savvy clientele. These brands haven’t changed who they are, otherwise we wouldn’t recognize them. Rather, they have continuously educated themselves and approached new ideas with an open mind.
Much like these brands, Skin Inc. has become a master of adaptation. In 2016, we redesigned our product sections, created a new product section, launched the Jar Deconstructed column and debuted the Stories of Success feature. In 2017, we launched a weekly e-newsletter, Medical Spa News; retired an old section, Business Solutions; redesigned our table of contents; and launched two new magazine sections, Being Well and MedSpa Matters. You could say we’ve been a little busy, but we haven’t changed who we are. Skin Inc. remains the unbiased source you go to for education on skin science, business and treatments. We have added a little here and changed a little there to serve our reader better, stay technologically current and keep our image fresh. We will continue to adapt, but trust that we will do it in a way that serves you better. Adapt with us!
Yours in education,