Lisa Rossmann serves as the Vice President of Brand Experience at Hand & Stone Franchise Corporation, which currently has 540 locations in the U.S. and Canada. Lisa’s career began in the mortgage banking industry, and in 2009, she decided to follow her passion for beauty and wellness and obtained licensure as a professional skin therapist. From there, she launched a career in the spa industry, beginning with the medical spa segment. She joined the Hand & Stone team under founder John Marco and CEO Todd Leff in 2012, working in general spa operations support when the brand had approximately 60 units opened. In 2016, Lisa transitioned to specifically overseeing skincare operations, along with the service and product innovation pipeline.